Have you ever been playing a game or using a new app and the screen shows the words “Like using our App? Rate us!”? This text will sometimes interrupt your experience and you will have to pause for a few seconds to think about what level you should rate. So why does this text appear and what is its purpose?
In the context of reduced postings through SKAdNetwork campaigns, publishers realize that the “clincher” is important, but securing it is not as simple as asking nicely. Apple is no exception, the company has increased the importance of management and listing on the App Store as a means of securing downloads.
What do you do when you see an app review notification?
If you agree to the review, the app will direct you to the Appstore, and if you disagree, there will be a “Not now” section.
App evaluation for what?
I wonder if you have ever downloaded a new application to your device, will you read the reviews to see what people think about that application experience? There are many people who will carefully read the reviews and ratings before downloading a new app. In those reviews, there are things that the publisher doesn’t disclose in the description.
We can find answers to our questions in reviews like “Does the App work well on my device? Is it interesting? What experience does it bring to the user? Does it work as well as advertised? What benefits does it have?”
How does app review notifications show?
The fastest way to get user reviews is to ask. There’s a key way to get users to rate an app that’s not only simple but also available for iOS and Android.
By using AppTracking Transparency, users can indicate which assessment messages may or may not be displayed. This will keep users from being disturbed, but it can deprive your app of quality reviews.
However, there are still plenty of ways to get reviews without annoying users. You can set the notification to appear at an appropriate time like when they are having a very happy and exciting experience with the application.
It could be when they won a game or just completed a goal. You can also use advanced segmentation tools when you find that users spend a lot of time sessions on that app.
What do users get when they rate?
There are many ways to motivate users to give reviews. For example, give them a gift, everyone would love to receive a gift. You can give promotions like every 5-star review equals 100 coins. However, there may be some unexpected situations. IOS has a rule that only one of two can be chosen: “consent or not” and authorization is not linked in any way.
According to Apple: “Developers attempt to manipulate or cheat user reviews or rating charts in the App Store using fake or paid reviews or any other inappropriate method.” will be removed from the iOS Developer Program.”
If your apps are in IOS, you can create other ways to reward users. Messaging is your lifesaver. You can send a message with the implication that the user may receive a fee for rating the app 5 stars.
iOS 14 Privacy Prompts
iOS 14.5 will be released by Apple this week or next month. This update allows developers to use pop-up messages to send privacy and tracking access notifications to users.
When seeing Apple’s announcement, users will feel believable and they will tend to accept.
App reviews can mimic AppTracking Transparency. It might ask “Like our app? How do you rate us?”. The message can display the traditional five-star rating scale or generate another action then.
When users rate your app less than 5 stars, you should provide a prompt: “Tell us how to improve!” and provide a text field for feedback, then email comments to the developer/publisher. This will make users feel that their opinions are valuable and they will be more willing to respond. This also provides honest opinions to help developers improve the app better.
Let’s Believe In-App Reviews
Although the application reviews may not be like our wishes, each person has a different way of thinking that creates a mobile environment. As long as you invest your time and effort, your app will deserve positive reviews. For many user conversion campaigns, app reviews are the difference between good results and great results for that final conversion.
